The cost of leadership is self-interest.

Tijdens zijn 99U talk over leiderschap. “The group is not stupid. We’re not giving all that stuff away for free. Leadership, alpha, comes at a cost. You see, we expect, that when danger threatens us from the outside, that the person who is actually stronger, the person who is better fed and the person who is actually teeming with serotonin and actually has higher confidence than the rest of us, we expect them to run towards the danger to protect us. This is what it means to be a leader. The cost of leadership is self-interest. If you’re not willing to give up your perks when it matters, then you probably shouldn’t get promoted. You might be an authority, but you will not be a leader.”